well, uncle dave was right...

I googled the question: 

"What does PROGRAMMABLE DEAD CRANKING REVS 0-10 mean?"

and got this Shovelhead US forum

and it seems I'm not the only one with this problem!

 http://shovelhead.us/forum/archive/index.php/t-27494.html

this little bit of info is left out of the ultima version of 

the dyna 2000 ignition Instructions.
The factory setting is 3 dead cranks.

so anyone got the software kit? 

or do I have to throw another £100 at this

Grrrrrrrrrr

'uncle dave' sent me an email when I nearly 'set the bloody bike on fire' (fire in the hole video) and mentioned the dead revs and software, I looked into it then but didn't come across this essential piece of info. 

In other words it won't start by kicking it unless you are trying to set your fucking bike on fire!